What are the shortcomings of Google UX writing in the Chrome up-to-date landing page?
Google Chrome has an auto-update software system. But, when Chrome tells users that Chrome is up-to-date. After That, the Chrome up-to-date landing page has few shortcomings of Google UX writing. I do think so.
In the first screenshot below I marked the microcopy “What’s new in Chrome”. This microcopy needs to be rectified.
When a user enters this interface, the user can see the update of the new Chrome. The user will see “What’s new in Chrome”.
The user already knows that he/she is using Chrome. “What’s new in Chrome” this microcopy can’t create any effect on the user.
So, what should UX writers need to write?
The UX writer should write “What’s new in your Chrome”. In this microcopy I use the word “your”, I can guarantee you the user will think it’s personal now, it’s his/her.
In the second screenshot below I marked the microcopy “Sharing a link? Skip to the good part”. This microcopy needs to be rectified.
The UX writer needs to write just “Sharing a link?”. It’s enough.
“Skip to the good part” Why did Google tell the users to skip the good part? If it’s a good part, why skip?
Why am I talking about this? Because, If it’s a good part. Even then if someone orders you or tells you to “Skip to the good part”, how do you feel? Of course, it’s making a negative sense.
That’s why the better microcopy is “Sharing a link?”
In the third screenshot below I marked the microcopy “Pick a new background and color for Chrome”. This microcopy needs to be rectified.
When a user enters this interface, the user can see the update of the new Chrome. The user will see “Pick a new background and color for Chrome”.
The user already knows that he/she is using Chrome. “Pick a new background and color for Chrome” this microcopy can’t create any effect on the user. This is a very common microcopy now. It needs modifications.
So, what should UX writers need to write?
The UX writer should write “Pick a new background and color for your Chrome”. In this microcopy I use the word “your”, I can guarantee you the user will think it’s personal now, it’s his/her.
