WHAT IS THE INTERNET OF BEHAVIOUR?
Imagine! You lose your shirt and pants which you were wearing. You are alone in a massive desert and crying about losing your clothes. Now, you want to write prose about your current condition. Your smartphone was in your hand and you opened the lock of your phone. Already you wrote something about your situation. Thereafter, what did you see? You have seen a terrifying notification that was “ Do you need one shirt and one pant or more?” This is how, the Internet of Behaviour will work.
Internet of Behaviour: Psychology professor Gothe Nyman described the probability of arrival described data on customers use and behaviour as they interact with the Internet of Things by their smart electric devices, some people mentioned it was the opening date of the Internet of Behaviour in 2012.
When a person uses the internet from a digital electric device, it could be a smartphone or a desktop. In this circumstance, IoB will track that person’s activities. What is the person browsing, what interest he is having, what he wanted to do, what that person is searching for? Your all kinds of online will track the Internet of Behaviour.
Afterward? Afterwards, the data which IoB collected the authority will research on the data, then they will take action according to that data about people all over the world. Like, suppose you search for a muskmelon, you can say bangi then a certain time later you will see an advertisement for muskmelon.
Enhancing IoT by IoB: The conjecture that, you wanted to eat a banana but you forgot about that. An app can alert you to eating a banana! How disgusting is this right? You might avoid this technology because it is a psychological discomfort. You have made an emotional decision to eat a banana, that secret is leaked!
The Internet of Behaviour enhancing the Internet of Things. There are some companies, they observe and ambition to change our behaviour to achieve their goal. Actually, they will collect our data and research them. After that, they will launch their product and sell it through the IoT app by using IoB’s data. They will make us bound to purchase their product by personalization.
Some companies can affect our behaviours. Emotions, decisions, augmentations, and companionship, If we can make a distance from these four parts of our life from the electric devices then the internet of behaviours technology could not extend the Internet of things. Thereafter, we can say what is IoB!
Norm of Internet of Behaviour: Many people we have on this planet do not want to share their personal data for free. However, a lot of people give their data without any hesitation. Herein, you can say that to the companies give me money brother otherwise I do not want to divide my data with you!
In this situation, IoB will optimize its premium process. In this section, your individual premium subscription will be based on health habits or a clean conduct record. It will help us to remember that our health app tracks our diet, sleep, heart rate, and blood sugar. Nevertheless, the companies assist us with very few health apps and there are a lot of commercial apps that exist.
The companies are working on it relentlessly. These apps will help you when you can take a sleeping pill and when you can not without a proper medical prescription. So, of course, you can use it with a premium subscription.
Moral Use Of Internet of Behaviour: The Internet of Behaviour may be a powerful weapon in the hands of the investors. Although, there will be some ethical policies of course for sharing personal information of consumers. A lot of people want to have their devices synced and they want to get benefits.
How people gather, navigate, and use the data, particularly at scale this is the main concern here. People now understand the problems. There are always privacy and security concerns for all companies, so the Internet of Behaviour also will have an ethical use of policies to use people data.
Penetration to avoid an adverse reaction from the consumer and it is necessary to strike a balance between individualized offers. It is also essential to illustrate a high level of security and protection for the consumer information. It is predicted that by 2025 more than 3.5 billion people will participate with the Internet of Behaviour. This trend provokes companies to increase their ethical policies.
